What made online social networking so popular?

What events in the online networking timeline made going online to Myspace, Facebook, or a random blog so popular? Surely there has to be a catalyst. I understand why they are popular now (to connect to long lost friends, for businesses to compete, to gather ideas, etc.), but how did networking online become the biggest current trend on the planet? How did all this come to be?What made online social networking so popular?
The high price of gasoline coupled with the increase in social diseases.What made online social networking so popular?
Wow! Can I spew BS or what!!

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boredom... something an average person can do everyday and personalize to their liking.

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